Reaching and engaging prospects today brings unique challenges when audiences are more sophisticated and informed. How can Marketing and Sales teams work together to influence the complex buyers journey?

At LinkedIn's event ConnectIn Sydney, Australian leaders discussed this topic to determine how:

  • Sales and marketing collaboration allows brands to own the buyer’s experience
  • Agile content and a contextual environment helps prospects navigate a complex buyer's journey
  • Data and insights can help brands deliver a buyer-centric experience

See the video and content below.

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