About the Masterclass
Content Marketing is the new buzzword in the digital marketing landscape. While 76% of marketers in the US plan to increase their use of content marketing, many marketers in India still have questions surrounding the craft.
We heard you.
"Deconstructing Content Marketing" was made for marketers like you - a busy, multi-dimensional marketer who is looking to move beyond theory to practice. This first exclusive Introductory Masterclass by the DMAindia Content Marketing Council and LinkedIn will provide an overview of what Content Marketing is about and how you can set up and run a successful content marketing program to drive business results.
Join us for the session as we go through various topics on:
- Understanding what Content Marketing is and what it means for your brand
- How to lay a solid foundation for your program from an Indian perspective
- The tips and tricks from a Senior Content Marketing Practitioner
- How to prove the value of your Content Marketing
We will also share the resources that the Content Council will provide including our upcoming calendar of masterclasses, website for research and best practices and to learn from other Content Marketers.
The registration fees for the masterclass is INR 2,000 per person (excluding taxes and fees). Spaces for the masterclass are limited.