About the Masterclass
64% of India marketers say that Content Marketing is a core ingredient for brand awareness. Also, 53% mention that it helps in attracting and retaining customers, according to a January 2016 study from eMarketer.
DMAindia Content Marketing Council and LinkedIn invite you to “Deconstructing Content Marketing 2.0: The Art of Visual Storytelling”. Explore ways and techniques on how to use content for creating customer trust, brand equity and engage customers for conversion. This 4-hour session will focus on how marketing can influence consumers specifically using visual or audio-visual content.
The masterclass is a mix of classroom training with practical examples and quick self-work modules that will help you crystallize your strategy and implementation of visual content marketing.
Join us to understand how to:
- Create a content marketing strategy for visual storytelling based on your target consumers’ buying journey
- Create a comprehensive framework of how to select types and forms of content
- Use visual content, how to activate it across on different online platforms and how to measure ROI
- Integrate visual content with other consumer outreach programs
Registration fees are applicable for the masterclass. Spaces for the masterclass are limited.
Deconstructing Content Marketing 2.0: The Art of Visual Storytelling is a tri-city masterclass series held exclusively in Bangalore (23 Nov), Mumbai (29 Nov) and Gurgaon (14 Dec).
Please reach out to Babita Jalwal (babita@gmaw.org) for enquiries on any of the Content Marketing Masterclasses.
Register today!
