Are you demanding enough of demand generation?
Research findings by SiriusDecisions
On Wednesday May 10th, LinkedIn will be hosting an exclusive, invitation-only session with SiriusDecisions EMEA Research Director, Isabel Montesdeoca. Isabel will reveal the latest research from the world’s leading demand generation research business. And she will identify the challenges B2B marketers should prioritise to ensure demand generation delivers in 2017:
- Marketing interlock: Better sales and marketing alignment is well understood – but what about the benefits of more effective integration with brand campaigns, customer marketing and product marketing?
- Targeting: Tracking and targeting individual influencers and buyers is a good start. However, with buying teams freely sharing information and different influencers taking over at each stage of the buying journey, you need more sophisticated analysis of how decisions are made.
- Measurement: Many B2B organisations still rely on generic top-of-funnel metrics for demand generation, while sitting on data that enables far more meaningful attribution. We’ll explore how to unlock your hidden insights.
Please join us for a session to transform the potential of demand generation for your business this year.
Register today to reserve your place.
15:00 Coffee and networking
15:30 Welcome from LinkedIn
15:45 SiriusDecisions Demand Generation research findings
17:00 Cocktails and networking