About Accor Hotels

AccorHotels is the world’s leading hotel group, operating over 20 hotel brands from luxury to economy across 95 countries. Brands in the AccorHotels familing include Mama Shelter, JO&JOE, 25hours Hotels as well as Fairmont and Swissotel.

Campaign Goals:

• Build brand visibility on social and increase engagement
• Develop brand identity as an employer
• Empower employee voices as brand advocates

Campaign Description

Accor Hotels has succeeded in putting social media at the heart of its customer journey, by empowering employees as brand advocates. Linking its talent brand and its customer-facing brand in this way, helped to build a pipeline of talented employees at the same time as driving awareness of Accor Hotels’ brand values and expertise. Thanks to its employees & Elevate, AccorHotels realized its goal of promoting the human aspect of its organization. The group’s message is more likely to be trusted when it’s coming from their employees, sincerely & authentically.

LinkedIn Products Used:

• LinkedIn Elevate
• LinkedIn Sponsored Content and organic posts