About E.ON

E.ON is an energy supplier focused on renewables, energy networks and customer solutions.

Campaign Goals:

• Drive awareness of E.ON and and interest in renewable energy

Campaign Description

E.ON aimed to promote solar energy in Sweden, encouraging more businesses and homeowners to switch to sustainable energy. In "The Great LinkedIn Sunfarmer Stunt", all E.ON employees in Sweden were encouraged to update their LinkedIn profiles by adding a new title, Solfarmare (Sunfarmer). LinkedIn did the rest. Tens of thousands of LinkedIn members were reached with zero media budget - in just a few hours.

LinkedIn Products Used:

• LinkedIn Profiles