About Company

ETF Securities (ETFS) is one of the world’s leading innovators of Exchange Traded Products, and provides specialist investment solutions across multiple asset classes to investors around the world.

Campaign Goals:

• Educate and engage audiences
• Build follower base
• Branding
• Stand out in a crowded marketplace

Campaign Description

Targeting wealth managers and investors across the UK, Italy, and Germany, ETF Securities built a strong content strategy around two pillars: investment themes and research.These consisted of educational materials and independent weekly research to highlight key market trends and to demonstrate how ETPS can complement existing portfolios. Leveraging research as the core, ETF Securities moved away from dry messaging often associated with investments. The aesthetic they created was a mixture of bold, social-friendly rich media elements that included animated videos and infographics. As a result,  ETF Securities garnered press coverage advocating the firm and a 95% year-on-year growth in followers.

LinkedIn Products Used:

• LinkedIn Sponsored Content