Finastra (formerly Misys) provides the broadest portfolio of financial services software in the world today—spanning corporate banking, retail banking, investment management, managed services, and treasury and capital markets.
- Brand awareness
- Drive registrations for a live event
The financial technology brand’s email-driven strategy was failing to engage the C-suite decision makers that it needed to influence. An ABM approach leveraging LinkedIn’s targeting capabilities and reaching C-suites through Sponsored Content and Sponsored InMail, trebled the number of impressions that the brand achieved. It led to LinkedIn driving 30% of registrations for all of the brand’s events, with 15% of these attendees becoming sales qualified opportunities.
LinkedIn Products Used:
- LinkedIn Sponsored Content with Lead Gen Forms
- LinkedIn Sponsored InMail