About Finastra

Finastra (formerly Misys) provides the broadest portfolio of financial services software in the world today—spanning corporate banking, retail banking, investment management, managed services, and treasury and capital markets.

Campaign Goals:

  • Brand awareness
  • Drive registrations for a live event

Campaign Description

The financial technology brand’s email-driven strategy was failing to engage the C-suite decision makers that it needed to influence. An ABM approach leveraging LinkedIn’s targeting capabilities and reaching C-suites through Sponsored Content and Sponsored InMail, trebled the number of impressions that the brand achieved. It led to LinkedIn driving 30% of registrations for all of the brand’s events, with 15% of these attendees becoming sales qualified opportunities.

LinkedIn Products Used:

  • LinkedIn Sponsored Content with Lead Gen Forms
  • LinkedIn Sponsored InMail