About Company

Kerry provides the largest, most innovative portfolio of Taste & Nutrition technologies and systems and Functional Ingredients & Actives for the global food, beverage and pharmaceutical industries.

Campaign Goals:

• Increase awareness
• Positioning
• Build trust

Campaign Description

This Irish food company built an entire brand and communications strategy around the power of employee sharing on LinkedIn, helping to drive awareness of its role as a strategic partner to the food and beverage industry and raise its profile across Europe and in the US. Kerry leveraged the insight that employees’ LinkedIn networks were not only 10x larger than the company’s own reach – they also involved more senior people within the types of organisations its B2B marketing needed to target. The marketing team developed an internal campaign to engage employees in curating and sharing content – and used LinkedIn Elevate to execute its employee advocacy strategy. The results? Sharing by 381 employees on Elevate delivered 1.7 million impressions and close to 40,000 incidences of engagement. When rolled out across global markets it continued to beat all LinkedIn benchmarks.

LinkedIn Products Used:

• LinkedIn Elevate
• LinkedIn Recruiter
• Posts on LinkedIn