B2B Content Marketing Masterclass

Dan Hochuli

Content Marketing Manager APAC
LinkedIn

Abeer Basu

Asia Pacific GMC -Marketing Leader
IBM

Mark Stoddard

Head of Sales - Asia
HubSpot

Kaustubh Nande

Head Marketing
Ansys

Virginia Sharma

Director, India
LinkedIn Marketing Solutions

DMAIndia Content Marketing Council and LinkedIn invite you to B2B Content Marketing Masterclass. This tri-city masterclass sessions are designed for mid to senior level B2B marketers from companies of all sizes.

Why B2B Content Marketing ?
The future of B2B marketing is content. This 4-hour must-attend masterclass will give you an opportunity to learn from the B2B industry stalwarts from IBM, LinkedIn and HubSpot who have enabled their organization to successfully transform from predominantly product and events to persona based content marketing.

Join us to understand:

Transition from Product Marketing to Content Marketing - How to embrace the change and plan for success
Creating, distributing, optimizing content for your target audiences
Setting metrics along the funnel, understanding ROI, building the business case for content marketing initiatives and partnering with sales

Registration fees are applicable for the masterclass. Spaces for the masterclass are limited. B2B Content Marketing Masterclass is a tri-city masterclass series held exclusively in Bangalore (17 July), Mumbai (19 July) and Gurgaon (21 July).

Please reach out to Khushboo Narang (khushboo@gmaw.org) for enquiries on any of the Content Marketing Masterclasses.

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