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The financial services industry is under huge pressure to increase share of wallet in the face of huge disruption. As a marketer, you're challenge is to both build trust in your brand but also drive leads into your sales funnel to meet your business objectives.

That's why we designed this lead generation masterclass for FSI marketers. With a professional and aspirational mindset, the LinkedIn network can provide huge returns for financial services brands - so we will take you through product suite available now, and in the near future that is designed to generate quality leads whilst delivering on your customer experience goals.

Attendees will:

  • Hear about the LinkedIn Marketing product roadmap and how to drive even real ROI
  • Understand how to implement Matched Audiences and Lead Gen Forms to drive more leads at lower costs
  • Uncover lead generation best practice within the Finance market

Agenda:
07:30 Registration & networking
08:00 LinkedIn is the digital channel for FSI marketers
08:15 Demand Generation at LinkedIn
08:30 Exceeding your demand generation goals with LinkedIn
09:00 Customer success: Achieving business objectives with LinkedIn
09:20 Q&A
09:30 Coffee and networking

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Shane Brown
Shane Brown
Enterprise Account Director
LinkedIn Marketing Solutions

Ben Eatwell
Ben Eatwell
Head of Marketing
LinkedIn Sales & Marketing Solutions

Sudeep Eldo Cherian
Sudeep Eldo Cherian
Director, Global Product Marketing
LinkedIn Marketing Solutions

Jenna Becerra
Jenna Becerra
Associate Product Marketing Manager
LinkedIn Marketing Solutions