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As a Technology marketer with the constant challenge of large buying groups, targeting the right audiences, lengthening sales cycles and constantly trying to prove ROI.

That’s why we have designed this interactive masterclass with technology marketers in mind. By focusing solely on the challenges, you face, we will tailor the discussion and enable you to achieve your lead generation and business goals.

Attendees will:

  • Hear about the LinkedIn Marketing product roadmap that will help marketers drive even greater ROI
  • Understand how to implement Matched Audience and Lead Gen forms to drive more leads at lower costs
  • Uncover lead generation best practice with the Technology market

    Agenda

    07:30 Registration and networking
    08:00 LinkedIn is the digital channel for Tech marketers
    08:15 Demand Generation at LinkedIn
    08:30 Exceeding your demand generation goals with LinkedIn
    09:00 Customer success: Leveraging LinkedIn data to meet business objectives
    09:20 Q&A
    09:30 Coffee and networking



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Nick Vildzius
Nick Vildzius
Account Director
LinkedIn

Ben Eatwell
Ben Eatwell
Head of Marketing
LinkedIn Sales & Marketing Solutions

Sudeep Eldo Cherian
Sudeep Eldo Cherian
Director, Global Product Marketing
LinkedIn Marketing Solutions

Jenna Becerra
Jenna Becerra
Associate Product Marketing Manager
LinkedIn Marketing Solutions