Customers expect a seamless experience, but how do businesses adapt to support this expectation?

Marketers are expected to be more involved in the end-to-end buying cycle while Sales people face more pressure to engage their customers with content. These new expectations make it more difficult to split up the customer life cycle.

Separately, each team's impact is impressive. But together, the Sales and Marketing teams are unstoppable. Join LinkedIn and customer panelists from our Online Sales and Marketing teams for a discussion on the right approach to Sales and Marketing alignment, trends in B2B marketing, and how you can leverage LinkedIn's ad platform to meet the new customer expectation.

We'll also be offering free headshots at the event.

Agenda-at-a-glance
3PM-5PM: Presentations and Discussion - See below for full list of topics and speakers.

5PM - 6PM: Cocktail Hour

Location: LinkedIn, San Francisco