Customers expect a seamless experience, but how do businesses adapt to support this expectation?
Marketers are expected to be more involved in the end-to-end buying cycle while Sales people face more pressure to engage their customers with content. These new expectations make it more difficult to split up the customer life cycle.
Separately, each team's impact is impressive. But together, the Sales and Marketing teams are unstoppable. Join LinkedIn and customer panelists from our Online Sales and Marketing teams for a discussion on the right approach to Sales and Marketing alignment, trends in B2B marketing, and how you can leverage LinkedIn's ad platform to meet the new customer expectation.
We'll also be offering free headshots at the event.
3PM-5PM: Presentations and Discussion - See below for full list of topics and speakers.
5PM - 6PM: Cocktail Hour
Host: Kelly Kyer, Global Director, Technology Marketing at LinkedIn
Panel companies: Financial Force, Outreach.io, Scout RFP
See panel speakers
Ciaran Mahoney - Director of Demand Generation
Quyen Le - Senior Director, Global Field Enablement
Dan Ahmadi - Directo Demand Generation
Steve Ross - Director of Sales Development
Michaela Dempsey – Senior Director of Marketing
Matt Budd-Thanos - Director of Sales
Location: LinkedIn, San Francisco
Global Sales at LinkedIn
Technology Marketing at LinkedIn
Enterprise Technology at LinkedIn