Marketers are facing greater challenges proving ROI than ever before.

Digital technology is enabling us to measure and track the impact of our activity like never before. But alongside this we’ve seen business to business buying decisions become more complex with multiple decision makers and non-linear buying journeys.

Join LinkedIn and a host of leading B2B organisations as we explore how to set your marketing strategy and team up for success. How we can cut through all the noise and drive action with our target audiences that delivers returns for the business.

Attendees will learn about:

  • Brand vs Demand Generation – Creating marketing strategies that drive the right results
  • Effectively measuring ROI in marketing
  • Designing your marketing strategy and team to align with the new buying reality
  • Uniting sales and marketing teams across the full funnel
  • The future of LinkedIn for brand and direct response marketers


13:00    Registration and Networking

13:30    Opening Address: A Year in Review 

                Matt Tindale, LinkedIn

13:50     The long and short of ROI in B2B marketing 

                 Mark Henning, Kantar Consumer Insights

14:15      Non-traditional amplification tactics for B2B marketers 

                  Mukkul Dasgupta, LinkedIn

14:40      Redesigning marketing for omni channel success

                  Ray Kloss, Cisco

15:05      BREAK

15:30      The business case for quality over quantity

                 Cheryl Pearl, Optus

15:55       Uniting sales & marketing

                  Danielle Uskovic, Lenovo

16:20       Inception Marketing: Going deeper for optimisation

                  Michael York, Australian Institute of Business

16:45      Agile Content: Delivering returns from your content marketing

                 Claire O'Dowd, LinkedIn

17:05       Closing remarks

                  Matt Tindale, LinkedIn

17:15       Networking and drinks



Danielle Uskovic
Danielle Uskovic
Head of Digital & Social Marketing for Lenovo Asia Pacific
Mark Henning
Mark Henning
Executive Director Media & Digital
Kantar Consumer Insights
Cheryl Pearl
Cheryl Pearl
Director, Strategy & Innovation
Ray Kloss
Ray Kloss
Director of Marketing
Matt Tindale
Matt Tindale
Managing Director, Australia & NZ
Mukkul Dasgupta
Mukkul Dasgupta
Head of Insights & Analytics
LinkedIn Marketing Solutions
Claire Austin
Claire Austin
Content Marketing Evangelist ANZ
Michael York
Michael York
Head of Digital Marketing
Australian Institute of Business