Marketers are facing greater challenges proving ROI than ever before.
Digital technology is enabling us to measure and track the impact of our activity like never before. But alongside this we’ve seen business to business buying decisions become more complex with multiple decision makers and non-linear buying journeys.
Join LinkedIn and a host of leading B2B organisations as we explore how to set your marketing strategy and team up for success. How we can cut through all the noise and drive action with our target audiences that delivers returns for the business.
Attendees will learn about:
- Brand vs Demand Generation – Creating marketing strategies that drive the right results
- Effectively measuring ROI in marketing
- Designing your marketing strategy and team to align with the new buying reality
- Uniting sales and marketing teams across the full funnel
- The future of LinkedIn for brand and direct response marketers
13:00 Registration and Networking
13:30 Opening Address: A Year in Review
Matt Tindale, LinkedIn
13:50 The long and short of ROI in B2B marketing
Mark Henning, Kantar Consumer Insights
14:15 Non-traditional amplification tactics for B2B marketers
Mukkul Dasgupta, LinkedIn
14:40 Redesigning marketing for omni channel success
Ray Kloss, Cisco
15:05 BREAK
15:30 The business case for quality over quantity
Cheryl Pearl, Optus
15:55 Uniting sales & marketing
Danielle Uskovic, Lenovo
16:20 Inception Marketing: Going deeper for optimisation
Michael York, Australian Institute of Business
16:45 Agile Content: Delivering returns from your content marketing
Claire O'Dowd, LinkedIn
17:05 Closing remarks
Matt Tindale, LinkedIn
17:15 Networking and drinks
Kantar Consumer Insights
Optus
Cisco
LinkedIn Marketing Solutions
Australian Institute of Business