Marketers are facing greater challenges proving ROI than ever before.
Digital technology is enabling us to measure and track the impact of our activity like never before. But alongside this we’ve seen business to business buying decisions become more complex with multiple decision makers and non-linear buying journeys.
Join LinkedIn and a host of leading B2B organisations as we explore how to set your marketing strategy and team up for success. How we can cut through all the noise and drive action with our target audiences that delivers returns for the business.
Attendees will learn about:
- Brand vs Demand Generation – Creating marketing strategies that drive the right results
- Effectively measuring ROI in marketing
- Designing your marketing strategy and team to align with the new buying reality
- Uniting sales and marketing teams across the full funnel
- The future of LinkedIn for brand and direct response marketers
|12:00||Registration and Networking|
|12:30||Opening Address: A Year in Review||Matt Tindale|
|12:55||The long and short of ROI in B2B marketing||Mark Henning |
|13:05||Non-traditional amplification tactics for B2B marketers||Mukkul Dasgupta|
|13:45||Redesigning marketing for omni-channel success||Ray Kloss|
|14:40||The business case for quality over quantity||Cheryl Pearl|
|15:05||Uniting sales & marketing||Danielle Uskovic|
|15:30||Inception Marketing: Going deeper for optimsation ||Michael York|
|15:55||Agile Content: Delivering returns from your content marketing||Claire O'Dowd|
|16:20||Closing remarks||Matt Tindale|
|16:30||Networking drinks |
Kantar Consumer Insights
LinkedIn Marketing Solutions
Australian Institute of Business