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Marketers are facing greater challenges proving ROI than ever before.

Digital technology is enabling us to measure and track the impact of our activity like never before. But alongside this we’ve seen business to business buying decisions become more complex with multiple decision makers and non-linear buying journeys.

Join LinkedIn and a host of leading B2B organisations as we explore how to set your marketing strategy and team up for success. How we can cut through all the noise and drive action with our target audiences that delivers returns for the business.

Attendees will learn about:

  • Brand vs Demand Generation – Creating marketing strategies that drive the right results
  • Effectively measuring ROI in marketing
  • Designing your marketing strategy and team to align with the new buying reality
  • Uniting sales and marketing teams across the full funnel
  • The future of LinkedIn for brand and direct response marketers

 

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Time Session Speaker
12:00 Registration and Networking  
12:30 Opening Address: A Year in Review Matt Tindale
12:55 The long and short of ROI in B2B marketing Mark Henning
13:05 Non-traditional amplification tactics for B2B marketers Mukkul Dasgupta
13:45 Redesigning marketing for omni-channel success Ray Kloss
14:10 BREAK  
14:40 The business case for quality over quantity Cheryl Pearl
15:05 Uniting sales & marketing Danielle Uskovic
15:30 Inception Marketing: Going deeper for optimsation
Michael York
15:55 Agile Content: Delivering returns from your content marketing Claire O'Dowd
16:20 Closing remarks Matt Tindale
16:30 Networking drinks
 
17:00 Event ends  

 

Danielle Uskovic
Danielle Uskovic
Head of Digital & Social Marketing for Lenovo Asia Pacific
Mark Henning
Mark Henning
Executive Director Media & Digital
Kantar Consumer Insights
Cheryl Pearl
Cheryl Pearl
Director, Strategy & Innovation
Optus
Ray Kloss
Ray Kloss
Director of Marketing
Cisco
Matt Tindale
Matt Tindale
Managing Director, Australia & NZ
LinkedIn
Mukkul Dasgupta
Mukkul Dasgupta
Head of Insights & Analytics
LinkedIn Marketing Solutions
Claire Austin
Claire Austin
Content Marketing Evangelist ANZ
LinkedIn
Michael York
Michael York
Head of Digital Marketing
Australian Institute of Business