In 2017, three forces have combined to bring a ‘perfect storm’ of trust for marketers:
• ‘Fake news’ has forced consumers to question their media trust
• Brand trust is at its lowest levels according to 2017 Edelman’s Trust Barometer* and
• Marketers are navigating ‘advertising trust’ issues of brand safety, viewability and ad fraud.
Traditionally, brands have made considerable investments in thought leadership and content to burnish their trust credentials. But how should we rethink our approach to thought leadership in a post-trust world?
When: October 3, 2017 at 08:00am – 9:00am EST
Where: Museum of Arts and Design, New York
Hear from an insightful panel of speakers:
• David May, Corporate Chief Marketing Officer, AIG
• Ben Boyd, President, Practices/Sectors, Edelman
• Barbara Peng, Vice President, Research, Business Insider Intelligence
• Cristina Ampil, Managing Director, United States Thought Leadership, PwC
• Jann Schwarz, Global Director, Agency & Channel Development, LinkedIn - Moderator
Don’t miss out, space is limited! Register now.
*Edelman/ LinkedIn B2B Thought Leadership Impact Study, June 2017
