Source: DemandWave 2017 state of B2B Digital Marketing Report
Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
Source: HubSpot analysis of LinkedIn v. Google AdWords (2016)
Ad Types
Reach and engage a professional audience in the LinkedIn feed
Engage your prospects where professional conversations happen
Engage prospects with ads automatically personalized to them
Self-service ad formats to create campaigns in minutes
Features
An easy way to reach new audiences by amplifying your best content
Reach the people who matter most to your business
Measure the true impact of your LinkedIn ads
Track conversions and optimize your campaigns automatically
Measure the ROI of your LinkedIn ads
Reach millions of professionals on our network of publishers
Learn more
Reach buyers with the power to act
Discover how much it costs to advertise on LinkedIn
Streamlined campaign creation based on your goals
Qualified leads come from a quality audience
Discover how LinkedIn and ad agencies work together
Find trusted solutions to help you market your business on LinkedIn
Scale your small business with LinkedIn Marketing Solutions
Source: DemandWave 2017 state of B2B Digital Marketing Report
Use professional demographic data to reach your target audience by filtering through job title, company, industry, seniority and more.
Retarget website visitors, reach contacts, and build account-based ad campaigns with Matched Audiences, a set of custom targeting options.
Source: LinkedIn Audience 360 study; Salesforce Advertising Index Report 2016
Use Sponsored Content to promote company updates in the LinkedIn feed across desktop, mobile, and tablet.
Use Message Ads to deliver personalized messages that drive more conversions than email.
Use pay-per-click Text Ads to market with a simple headline, description, and small image.
Lead Gen Forms remove the main barrier to online conversion: forms that have to be filled out manually by prospects.
When LinkedIn members click on your ad, their profile data automatically populates a form they can submit with one click. They’ll save time and effort, and you’ll get more accurate and complete information about qualified leads.
LinkedIn's lead conversion rates are 3x higher than other major ad platforms.
Source: HubSpot analysis of LinkedIn v. Google AdWords (2016)
Real-time reporting in Campaign Manager makes it easy to show the value of your lead gen marketing on LinkedIn.
Use conversion tracking to measure website conversions from your LinkedIn ads and use built-in analytics to optimize your campaigns.
“LinkedIn is one of the most valuable channels for qualified leads. We can access the broadest possible community of professionals, and target them with precision—something we can't do on other social platforms.”
Chris Bolman
Director of Growth, Percolate
“We’ve engaged valuable prospects who otherwise could have remained out of reach.”
Heather Hildebrand
Senior Marketing Manager, Spredfast
“With targeted marketing campaigns on LinkedIn, we received seven times as many inbound inquiries from potential customers than we had using conventional methods.”
Kyung-Heon Kim
Vice President, Head of Energy Solutions (ES)
Marketing Team at Samsung SDI
Grow your business by driving quality leads on LinkedIn