Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Partners

Trusted integrations to power marketing.

Ad Tips & Best Practices

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Lead Generation

Marketing Partners

Sync LinkedIn leads to your CRM or marketing platform and start converting faster.

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Marketing Partners make your lead generation more effective

400%

Conversion rate

Nexford University increased their lead to customer rate by 400% with the HubSpot integration to LinkedIn

99%

Data accuracy

Harness increased lead delivery accuracy from LinkedIn to Adobe by 99%

50%

More opportunities

Oyster increased Leads to Opportunities rate by 50% using a Marketing Partner

Reasons why customers use a Marketing Partner

Select a lead generation capability below to learn more:

Automation
Enrichment
Scoring
Routing
Reporting

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Automate lead capture and follow-up

Send leads directly into your marketing and sales workflows so teams can respond faster without manual data entry.

Add richer data to every lead

Enhance leads with additional fields and insights to improve scoring, routing, and reporting.

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Prioritize the leads most likely to convert

Use enriched lead data to identify high-value prospects and focus your sales teams on the opportunities that matter most.

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Send leads to the right team instantly

Automatically direct leads to the right sales reps or teams so follow-up happens faster and no opportunities are missed.

Understand which leads drive pipeline

Track how leads convert to pipeline and revenue so you can measure performance and optimize ROI.

3 steps to turn LinkedIn leads into pipeline

Get started

Step 1: Connect a Marketing Partner

Select a Marketing Partner from the LinkedIn Marketing Partner directory to sync LinkedIn leads directly to your CRM or marketing platform.

Step 2: Create Your Lead Gen Form

Choose the fields you need to qualify leads and make it easy for prospects to share their info in Campaign Manager.

Step 3: Launch your Lead Gen Campaign

Build your campaign in Campaign Manager and start driving leads directly into your connected workflow.

Find the right Marketing Partner for you

Discover trusted solutions to help you market your business and meet your lead generation needs.

Adobe Marketo Engage gives marketers the complete tool kit to deliver winning lead-based and account-based marketing, from acquisition to advocacy.

HubSpot is the market leader in marketing automation and CRM software. HubSpot provides ads and social media marketing integrations with LinkedIn.

Zapier automatically moves info between LinkedIn and the apps you use, so you can save time, reduce tedious tasks, and focus on your important work.

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"With the Zapier integration, we’re able to eliminate the question of, ‘Is the lead going to make it into our systems? Will the account be provisioned?’ Now, we can focus on engaging our customers and bringing them further down the funnel."

Geoffrey Taft
Director of Digital Marketing, Harness.io

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"With Make's integrations, we never worry about exporting our leads from LinkedIn again as they automatically are synced with our CRM tools straightaway, optimizing our ad conversions."

Nick Bhutani
Sr. Director, Marketing Operations, Celonis Inc.

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"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."

Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

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