Ad formats

Alaan, a fast-growing corporate card and spend management platform, leveraged LinkedIn Ads and Factors.ai’s Conversions API integration to gain greater insight into their campaign performance and prove ROI resulting in a 56% reduction in Cost Per Lead.

Salesforce achieves 70% unique reach with CTV Ads

Salesforce achieves unique reach with LinkedIn's CTV Ads and iSpot audience measurement.

Atlassian proves 3.6x ROAS using Advanced Insights

Atlassian, a long-term LinkedIn customer, faced a challenge in understanding the full impact of LinkedIn ads on down-funnel metrics.

Leveling up Your Lead Gen with LinkedIn

Today, pushing your lead generation strategy forward means finding leads where they are online and connecting with a timely, ultra-relevant message. There’s no better place to do that than LinkedIn.

Prada Group success story

Prada Group powers media mix modeling with Tealium’s solution for Conversions.

Elevating Your LinkedIn Ad Campaign

These five tips will help you elevate your ad campaigns and optimize your advertising investments.

MarketerHire Zapier Success Story

MarketerHire enhances lead quality and reduces costs with LinkedIn and Zapier

Eftsure success story

Eftsure, a FinTech solution based in Australia, achieved outstanding marketing results by integrating LinkedIn Ads with Dreamdata insights.

J.P. Morgan success story

J.P. Morgan Payments transformed its brand-building approach through an innovative collaboration with WIRED Consulting, and targeted engagement on LinkedIn.

Colliers success story

Colliers APAC increases event attendance by 35% using Hootsuite and LinkedIn for strategic marketing and targeting

ScreenCloud success story

ScreenCloud sees 2.6x improvement in ROAS using Dreamdata and LinkedIn

Velocity Global success story

How Velocity Global successfully made the case for a full-funnel strategy, backed by LinkedIn’s Revenue Attribution Report

Macquarie Data Centres success story

Digivizer’s marketing analytics platform boosts Macquarie Data Centres’ LinkedIn ad conversions by 7.5x in one year

How to Harness Intent Marketing on LinkedIn

Intent-based marketing streamlines your marketing dollars and increases your ROI by placing your product in front of users who are already in the market for what you’re offering.

Sales & Marketing Software for ABM Strategies

It’s well known that B2B marketing is most effective when sales and marketing are in alignment.

4 Steps for Better Education Lead Generation

Schools and their marketers have a great opportunity to provide more value than ever by helping students navigate the noise. As you reevaluate your approach to generating leads in education, take these four steps into account to break through

TMR and LinkedIn increases conversions by 20%

By leveraging TMR and LinkedIn's powerful targeting capabilities, KPI Media automated their reporting processes and achieved incredible results for their customers resulting in a 20% increase in conversions.

Understanding Your LinkedIn Ads Audience Helps Boost Cam

Find out how to identify and optimize your LinkedIn audiences to boost ROI.

Video Insights to Boost B2B Ad Performance on LinkedIn

Video is one of the most effective tools for B2B marketers to communicate their messages to customers on LinkedIn.

How to Turn Happy Customers into Brand Evangelists

Happy customers are the lifeblood of any business. They can become your biggest advocates, offering a level of authenticity that traditional marketing cannot replicate.

Unlocking the Power of LinkedIn

Account Based-Marketing (ABM) is a solution that enables marketers to engage the accounts that matter most, build relationships with decision makers, and present relevant targeted content throughout the buying journey to influence business results.

Help Your Brand Stay Informed and Engaged

Consumer use of social media is at an all-time high, and where consumers go, smart businesses follow.

How ABM Can Help You Reach Decision Makers on LinkedIn

It’s been proven over and over: winning B2B campaigns are the ones that market directly to individuals.

How to Build an Automated Outreach Strategy on LinkedIn

An automated outreach strategy helps you create your campaigns faster and more effectively, and provides a standardized process to keep making those campaigns better.

Marketing Growth Strategy: How to Invest for Success

Learn about the three types of growth that are the most common areas where marketing can have a direct impact on growth.

Unified Customer Experience: A B2B Gamechanger

To succeed in the changing B2B marketing landscape you need to deliver a unified customer experience. We’ll show you how.

LinkedIn Content Strategies to Drive Awareness

Make sure your LinkedIn content is working for you – learn what tools are available for creating content that drives brand awareness.

Recognizing Equity, Innovation and Customer Value

The LinkedIn Marketing Partner Awards helps to recognize and reward the outstanding work and contributions of our marketing partners that enhance customer value and bring new solutions every day with dedication and passion.

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Boost the Success of Account Based Marketing on LinkedIn

Learn about this dynamic partnership between sales and marketing, and find resources to fully unleash ABM on LinkedIn.

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Marketing Effectiveness vs. Efficiency

Effectiveness or efficiency? That is the question, but, like a lot of questions, answering it isn’t half as important as the work speaking for itself.

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How Standout Creative Content Boosts Performance

LinkedIn creative and content marketing best practices and how marketing partners can play a key role in brand strategy.

An individual having a conversation on a video conference call outside.

10 Tools for Scheduling Posts on Your LinkedIn Page

Schedule posts on your company’s LinkedIn Page, with help from any number of third-party tools that integrate with LinkedIn Pages smoothly through our community of marketing partners.

Does Marketing Automation Really Work?

“Does marketing automation really work?” is probably a question you’ve heard before. Ask these three questions to find the answer.

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Wojo captures ROI with LinkedIn and Salesforce

Wojo, an EMEAL leading flexible workspace provider, teamed up with LinkedIn and Salesforce to improve visibility and efficiency of generating leads.

The Evolution of Social Media Monitoring and Analytics

Find out how social media tech is changing the way we view social media monitoring and analytics.

Take Your Marketing to the Next Level

This powerhouse integrates seamlessly with LinkedIn, which is the most valuable online platform for finding B2B customers and building the kinds of relationships the CRM software helps manage.

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Lead Automation on LinkedIn: 5 Tips for Efficiency

Lead automation is an easy way to boost efficiency and value. This post covers what lead generation is and offers 5 tips for success.

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Where to Find the Best Campaign Tools for Marketers

Level up your marketing on LinkedIn with these campaign management tools that make it easier to build, execute, and measure your B2B campaigns.

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Elevate Your Content and Drive Performance on LinkedIn

How can you create content that stands out on LinkedIn feeds and makes a memorable impact with key audiences? These pointers and partners can help.

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Why Hootsuite Recommends Boosting Your LinkedIn

With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet.

Schedule Posts on LinkedIn with These Marketing Partners

Our marketing partners make it quick, simple and more effective than ever to schedule posts on LinkedIn, so you can truly optimize your content marketing.

Two individuals sitting at their desk working.

3 Keys to Successful Intent-Based Marketing on LinkedIn

The business world has undergone a major shift in behavior and culture. Learn how intent-based marketing helps you refine your strategy.

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Tips for Helping Startups Improve Marketing ROI

One of the biggest difference-makers, when it comes to proving ROI with limited resources, is technology.

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Hired & B2Linked Case Study

Learn how Conversation Ads led to a 5x increase in CTR compared to previous campaigns.

SoSafe Customer Success Story

Leveraging third-party integrations with LinkedIn Marketing Partners in marketing automation and CRM, SoSafe is able to track marketing impact over the entire lead lifecycle.

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Power in Numbers: LinkedIn Partner Community Group

Join the LinkedIn Partner Community Group to learn, collaborate, and celebrate success alongside other ambitious and growth-minded LinkedIn marketers.