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Modern brands recognize that a solid social media presence isn’t a nice-to-have — it’s a must. But taking the time to schedule posts on LinkedIn and all the other small tasks that go into it can drain a lot of resources from a likely-already overtaxed team.

As a B2B organization, you know your target audience is on LinkedIn and primed to engage on professional topics with a business-ready mindset. So how can you reach them consistently and efficiently?

The key to real estate is location, location, location; the key to social media is time, time, time. Your content may be highly interesting and valuable, but it needs to be seen to make an impact. Spreading out your posting cadence by scheduling posts on LinkedIn ahead of time is the perfect way to do that.

Why Schedule Posts on LinkedIn?

Honestly, why wouldn’t you schedule posts? Scheduling saves time, keeps your brand present on feeds, and positions your content to succeed.

LinkedIn marketing is the most successful when posts are frequent; scheduling makes that easy.

Post at optimal times and stay active regardless of time zone.

Scheduling ensures consistent cadence and continuity.

Personal Profile vs. LinkedIn Page

LinkedIn has two main types of public-facing accounts: personal profiles and LinkedIn Pages. Scheduling is an excellent tool for personal profiles as well as LinkedIn Pages. The main differences are:

Personal Profiles

Represent individuals

Can’t run ads

Include sections that are absent on LinkedIn Pages such as Activity, Skills, and Experience.

LinkedIn Pages:

Represent organizations

Can run ads and sponsored content

Offers a variety of marketing tools

Some members use their own profiles solely for networking, personal growth, and thought leadership. Others (especially executives) use them to help support their organization’s LinkedIn Page. In either case, scheduling can be a valuable practice because it helps your content and shares get seen.

Scheduling Posts on LinkedIn: 5 Tools

Though LinkedIn doesn’t have a built-in scheduling function at this time, there are third-party solutions and integrations that make it easy to do so. Our marketing partners make planning your personal or company posts easy, and provide valuable tools for measuring your impact. Here are five partners that offer post scheduling on LinkedIn:

Buffer

Buffer makes it easy to schedule, track, and plan with desktop and mobile options. They break tasks into Analytics, Publishing, and Engagement. Buffer works with personal profiles and LinkedIn

Pages.

Pro Tips

Once you create a schedule, you can add posts to a queue and they will automatically move to the next open time.
If you want to share a post, you can schedule your post from within a browser or even from an image where allowed.
More special features and details

Falcon.io

Offers one planning calendar for posts and campaigns across all channels. Innovative editorial tools such as approval flows and content pools optimize your posts. Falcon.io only integrates with LinkedIn Pages.

Pro Tips

Create easy collaboration through roles, assignments, and note sharing.
Unschedule or reschedule posts separately or in bulk.
The editorial calendar lets you edit posts with mobile and native previews.
More special features and details

Hootsuite

Hootsuite makes scheduling, reviewing, and creating posts simple. Promote organic content, engage with followers, and target specific posts to reach the right audience. Hootsuite integrates with personal profiles and LinkedIn Pages.

Pro Tips

Schedule and review posts across all channels with just a few clicks.
Schedule LinkedIn posts manually, automatically, or in bulk.
Schedule video content from within Hootsuite.
More special features and details

Sprout Social

Sprout’s unique scheduling tools take the guesswork out of timing. Plan, manage and track in one intuitive interface for both LinkedIn Pages and personal profiles.

Pro Tips

Boost engagement with ViralPost, a feature that determines the best times for each post.
Easy-to-use tools help you plan your overall strategy and choose the right content.
Schedule individually or across channels.
More special features and details

Sprinklr

Sprinklr’s platform incorporates all aspects of your customer-facing systems, including CRM, email, and website. Sprinklr offers marketing, research, and engagement automation solutions at scale and supports company LinkedIn Pages, showcase page, and personal profile integration.

Pro Tips

Robust automation and AI tools help keep your posts fresh and relevant.
Save time and keep posts on track with granular permissions for your teams.
More special features and details

Leverage Partners to Power Your LinkedIn Content Calendar

Social media management doesn’t have to be a chore. LinkedIn delivers the right audience and environment, while our marketing partners can help you deliver the right content on time. Find the best partners for all your needs and take your LinkedIn presence to the next level.