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Marketers know the basics of brand awareness on LinkedIn include creating a standout LinkedIn Page, developing a healthy content-sharing cadence, and successfully engaging and growing your audience. Elevating your LinkedIn content creation strategy to maximize your investment, requires a different approach.

LinkedIn Content Creation: Advanced Tools & Tips

Did you know that LinkedIn has a community of marketing partners with best practice content creation and intelligence tools that can super-charge your content marketing and creative advertising on the platform?

Keep reading and we’ll explain the why and how behind taking advantage of these enhanced capabilities. It’s time to reach the next stage of your brand’s evolution within the world’s largest online professional network.

Boost your creative impact

Research from the B2B Institute has helped to clarify and quantify the financial impact of world-class creative. They’ve found that with the right attributes and backing, memorable creative can generate 10-20X more sales for a company. Unfortunately, very few B2B ads are reaching the proper quality threshold (or even coming close).

In the report Cashing in on Creativity, you can learn about the 5 Characteristics of 5-Star Creative (Story Arc, Characters, Soundtrack, Emotion, Fluent Device). The good news: You don’t have to do it alone. LinkedIn Marketing Partner solutions like the ones below can help you hit all five:

An illustration of a graph about the crisis of creativity in advertising.

Archetype is a global agency with a reimagined model, with consultative services that focus on reputation-building and authenticity, designed to speak to a targeted audience.
Guided by a core set of values — Agile, Accessible, Honest, Human — BlueMelon harnesses the power of content, brand and customer experiences to create meaningful connections.
Netizency is a versatile agency for outsourcing content needs, offering a multidisciplinary team with services ranging from creation to strategy to media planning and beyond.
RedConnect is a global content marketing and creative agency that transforms brands through purpose-driven content, designed for multi-channel consumption. RedConnect specializes in thought leadership powered by subject matter experts in industries like health, finance, and professional services.
SCORCH is a strategic brand activation partner with considerable experience and expertise on the LinkedIn platform. Their work is largely centered in the tech and enterprise spaces across thought leadership ebooks, infographic and written content. They bring exceptional reactive capabilities to support marketing goals across the funnel.

On a mission to “lead the fight in the war on boredom,” Story Jungle takes an analytical approach to finding and testing the most impactful storytelling styles, then helps brands put them into practice by supporting clients with a dedicated Editor in Chief and Content Strategist.
Transmission is a full-service B2B marketing agency with offices around the world. They can help you ensure your decision-making is fully steeped in data-driven testing methodologies.
The WIRED Consulting harnesses an extensive network of creators, thought leaders, and tech influencers around the world to empower brands with WIRED Media Group’s editorial expertise. You can create co-branded content with a best-in-class publisher that focuses on the latest technologies across nearly any vertical.

Put content marketing into motion with video

Savvy marketers know that in order for content to get noticed, the creative should be eye-catching and attention-grabbing. You’ll find plenty of pointers in our guide to creating engaging visual LinkedIn Ads. Video is one of the most promising frontiers for visual engagement, and it gets results, with 93% of sellers, marketers, and customer experience reps reporting that video converts the same or better than any other content form.

Consider tapping these partners to level-up your B2B video marketing.

QuickFrame is a video creation partner that brings efficiency and affordability to custom B2B video creation, providing strategic direction as well as optimization powered by machine learning. They provide end-to-end video production from filmed video, to animation and explainers.
Animoto is your go-to partner for simplified drag-and-drop video creation, with several templates available – including LinkedIn-specific templates – as well as a built-in library of stock photos and videos.

Adding text to your videos so people can follow along silently creates an engaging visual experience. Subly makes this easy with automated transcription, subtitling, and translation to help you reach more viewers in more places.
VidMob’s video platform enables fast creation of new video content from existing brand assets, and also offers intelligence tools to evaluate performance and build on what’s working best. VidMob is known for quick turnarounds and an always-on approach to optimization based on real-time analytics throughout a campaign.

Optimize content processes and measure results

In order to succeed, creativity and content must have structure and smart oversight. The more proactive and data-driven your strategy, the more likely you are to remove guesswork while continually moving in the right direction. These results-focused partners can support your journey:

Theorem provides a wide range of services including social assets and in-feed content optimization, all geared around revenue growth and increased efficiency. Their content audits and recommendations can form a roadmap for your LinkedIn program.
VidMob is worth listing again here because they are so strong in terms of creative scoring and creative intelligence tools, which allow your brand to pre-test ads before running them on LinkedIn and make optimizations based on real-time data.

Our range of Reporting and ROI Partners bring new levels of insight to your LinkedIn content, making it easy to see, understand, analyze, report, and improve upon your results.

Evolve Your Content Creation on LinkedIn

Creating content on LinkedIn is not a differentiator for B2B brands. The latest annual B2B content marketing research from CMI and MarketingProfs found that 93% of B2B marketers are distributing organic content on the platform and 75% of brands report outsourcing content in some form or fashion.

Where you can differentiate is by doing it better, and sometimes a little outside help can go a long way on your journey to making memorable content. Creative excellence can make all the difference between a mediocre campaign and one that is 10 to 20 times more effective in driving sales.

By creating more impactful content, enhancing your video strategy, and optimizing your reporting efforts, our marketing partners can help you drive performance.

Happy creating!