Ad formats

Whether you’re hosting a webinar, livestream, or in-person gathering, LinkedIn makes it easier to build awareness, drive registrations, and spark meaningful professional connections at scale in a trust environment. These solutions help brands attract the right audience and keep the conversation going before, during, and after an event.

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Before the Event

Promote speakers and drive event discovery with frictionless, single-click registrations. Use event ads and thought leader ads to further reach.

During the Event

Increase views by livestreaming on LinkedIn using LinkedIn Live. Maximize reach with event ads that deliver your livestream directly to your target audiences’ feeds in real time.

After the Event

Drive on-demand and playback views of your event content and supporting content with ad formats like Event Ads, Thought Leader Ads, and Document Ads. Building retargeting audiences to drive full-funnel results.

View the attendee experience before, during, and after a LinkedIn Event

View the experience

Drive results using powerful event Tools

Reach your ideal attendees using a combination of organic tools and powerful ads.

LinkedIn Live

Stream live video content to event attendees using one of our third-party broadcasting tools.

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Event Ads

Promote LinkedIn Events to a defined audience before, during, and after the event with an immersive ad experience.

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Thought Leader Ads

Amplify the voices of your executives or event speakers to your target audience, driving credibility and event registrations.

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Select the best features for your business

Choose from features designed to maximize your goals.

Maximize attendance with no registration

Keep your event ungated to reduce RSVP friction and attract as many attendees as possible. The more attendees your event attracts, the more views and engagement it will see, which helps it get more reach in the feed.

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Gate your event and collect leads

Attach a registration form to collect the name, contact information, job title, company, and country of people who sign up for your event. Download a list directly from your event page or sync leads directly with your CRM, marketing automation platform, or thousands of other business apps via Zapier. Registration forms are not available for Audio Events.

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Target your event for free

Use organic post targeting to select the exact audience you want your event to reach on LinkedIn, with options to target by language, location, function, industry, and more.

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Promote your event with ads

Amplify your LinkedIn event to maximize attendance by boosting an organic event post or using the Event Ad format.

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Supercharge your reach & engagement

Scale your event's attendance with our organic discovery features.

Build an instant audience with automatic notifications

We’ll automatically notify all event registrants and a subset of Page followers when your event goes live.

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Easily share your event

All LinkedIn Events are 100% public, so you can easily invite connections and share the event on and off LinkedIn. If you hosted a LinkedIn Live, you can promote the replay for max distribution. LinkedIn Audio Events are not available for replay at this time.

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Optimize engagement with event analytics

Prove ROI and optimize your next event with advanced analytics, including rich firmographic details on your viewers.

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Events that work well on LinkedIn

LinkedIn Events are designed to give marketers a way to host targeted, engagement-focused moments with their community. Here are a few ideas for activating on our platform.

Brand or community-building events

Consider webinars, fireside chats, panels, interviews or Q&As, where your goal is to drive thought leadership and quality conversations around the content.

Product launches

Pair your product launch with a virtual launch event, with a goal of driving buzz for your new technology.

Conference keynotes

Ensure that your organization’s major thought leadership events get the professional audience they deserve by extending the keynote or key sessions on LinkedIn.