Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad
An illustration of a mobile device with a carousel ad campaign on screen.

Carousel Ads

Tell your story with a swipeable series of cards

Create Carousel ad

What you can do with LinkedIn Carousel Ads

Share with more space

Showcase your brand’s message over multiple images using LinkedIn Carousel Ads, immersing your audience with each swipe.

An icon of two images and a navigation arrow.

Accelerate consideration with professionals using LinkedIn Carousel Ads

Get in front of decision-makers with eye-catching visuals that invite interaction.

An icon of a profile image and gauge meter.

Measure impact for every engagement

See how many professionals engage with your cards and optimize for results.

An icon of a computer monitor with a pie chart on screen.

LinkedIn carousel ads allow you to showcase up to 10 images with their own links in a single ad. With more creative space within an ad, you can highlight different services, products, and offers or tell a story about your company or brand that develops as members swipe through each image.

Carousel Ads success stories

How to get started with Carousel Ads

1. Choose your campaign objective

Inspire a professional audience to engage with your brand with interactive carousel ads directly in the LinkedIn newsfeed.


Run Carousel Ad campaigns to drive valuable results at every stage of the buying cycle. Customize your Carousel Ad campaigns to build brand awareness and consideration, drive traffic to your landing pages, and generate high-quality leads.

Learn how to set up Carousel Ads
An illustration of the campaign objective interface.

2. Build Carousel Ads based on your objectives

More ad space means more flexibility to achieve your business goal. When you build a LinkedIn Carousel Ad, you can customize the content you add to each carousel to support your different objectives.


Use LinkedIn Carousel Ads to build brand awareness and consideration, tell a brand story, or provide various helpful insights to your audience. To generate demand for your business, showcase multiple products at once, or feature a single product in depth to inspire your audience to take action.

Get Carousel Ad tips
An illustration of a mobile device with a carousel ad campaign on screen.

3. Inspire your audience to take action throughout the funnel

Test different ways to package carousel cards together. Adjust the total number of cards, the order of cards, and the individual headline descriptions on the cards. Break down Carousel Ad metrics - like click-through rates and impressions - by each individual card in the reporting, and optimize accordingly.


You can also track the number of leads you’re getting with LinkedIn Lead Gen Forms, or install an insight tag on your website to get conversion data using LinkedIn Conversion Tracking.

Learn about reporting
An illustration of a carousel ad campaign.

Inspire professionals with your brand with Carousel Ads

Create Carousel ad
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Learn more about LinkedIn Ads

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