Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Create ad

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Video Ads

Captivate a professional audience with sight, sound and motion through LinkedIn Video Ads in the LinkedIn feed.

Create Video Ads

Video Ads

Captivate a professional audience with sight, sound and motion through LinkedIn Video Ads in the LinkedIn feed.

Create Video Ads

What you can do with Video Ads

Grow brand awareness & loyalty

Spotlight your brand’s story with Video Ads

in the LinkedIn feed on desktop and mobile.

Deepen relationships with professionals

Engage with new prospects through video advertising that inspires action.

An icon of an individual and presentation.

Measure the impact of your video campaigns

Understand how your Video Ads are performing, and the kinds of professionals viewing and engaging with them.

An icon of a comment bubble with a video player inside.

How you can use Video Ads

Learn how LinkedIn Video Ads can help grow your business.

Video Ads success stories

KLM

“Video stands out because it doesn’t tell, but it shows. On a platform where there’s more business content, the Video Ads stand out more, especially on LinkedIn.”

Renske Siersema
Social Media Manager
KLM Royal Dutch Airlines

Schouten & Nelissen

“LinkedIn’s Video Ads proved to be an effective way to trigger and engage highly relevant professional audiences.”

Eva van den Born
Sr. Online Marketer
Schouten & Nelissen

Goldman Sachs

“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”

Kaydee Bridges
Vice President, Digital & Social

Media Strategy
Goldman Sachs

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How to get started with Video Ads

1. Choose your campaign

Run LinkedIn Video Ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.

Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.

Use Direct Sponsored Content to personalize or test video advertising for specific audiences, without publishing on your LinkedIn Page.

Learn how to set up Video Ads

An illustration of the campaign objective interface with Video Views objective highlighted.

2. Create Video Ads that play to your objective

Create a Sponsored Content campaign to meet all your marketing objectives.

Choose from a variety of design and placement options to build enticing Video Ads customized to your audience.

Create 4-5 ads in your campaign to give your campaign more exposure and opportunity to optimize for highest performance. Learn how you can create up to 5 ads at one time using the media library.

Add Lead Gen Forms to your Sponsored Content Ads to collect qualified leads.

Get Video Ads tips

An illustration of several mobile devices each with a different layout for a video ad campaign on screen.

3. Prove your Video Ads ROI

Get detailed LinkedIn Video Ads metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.

You can also install the LinkedIn Insight Tag on your website to track leads and conversions.

Learn about reporting