Account-based marketing (ABM) is increasingly becoming a central element of the overarching marketing strategy. Focusing not only on demand generation programs but also on a set of strategic accounts just makes good business sense.

But when you add an ABM initiative to your larger marketing strategy, a lot changes. Implementing an ABM approach can require new hires, increased collaboration with sales, and a new outlook on how marketing functions.

By downloading this guide, Sophisticated Marketer’s Crash Course to Account-Based Marketing, you’ll gain insight into the key elements of getting started with ABM (or boosting your current program).

Here’s what you’ll learn

• Key tactics for driving sales and marketing alignment
• The 9 steps to creating an effective ABM program
• Insights from dozen ABM thought leaders and practitioners

Download the guide today!