What does it mean to be a data-driven marketer? It means you’re taking the raw data of metrics and using analytics to turn that information into good decisions for your business.

More than ever businesses are expecting marketers to prove the value of their spend from brand awareness to impact on revenues.

But everything from data accuracy, alignment with sales and attribution challenges are just a handful of hurdles to achieving the title of a data-driven marketer.

This eBook, Sophisticated Marketer’s Crash Course to Metrics and Analytics helps you:

• Find the right metrics for you
• Understand metrics vs. analytics
• Rise to the attribution challenge
• Measure full funnel impact

Download the guide today!