It’s a content marketing world. Buyers read more than 10 pieces of content before making a purchase decision. As a marketer, it’s your job to make sure as much of your content as possible is among those 10 pieces.
To help marketers get the most out of LinkedIn Sponsored Updates, we are introducing a new ebook, The Ultimate Guide to Sponsored Updates. Whether you’re new to content marketing and want to be part of the larger conversation on LinkedIn or you already have Sponsored Updates campaign under your belt, this guide can help you leverage this highly effective native advertising format.
The eBook will equip you with the knowledge required to discover great content you already have, and home in on the right content marketing strategy to reach a targeted audience of professionals on LinkedIn.
Download our new guide and learn how to:
- Set smart goals for your content marketing and native advertising efforts on LinkedIn.
- Develop a robust content strategy to effectively engage a professional audience
- Create a bid strategy and budget that makes sense for your marketing objective
- Test and re-test your content to optimize for best results