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It’s no surprise that marketers around the world are increasing their use of content marketing. Content Marketing creates awareness, drives interest, and builds trust with audiences. Ultimately, it helps generate revenue either by addressing a problem or offering an innovative twist on an old approach.

Yet in Australia and New Zealand, 41% of marketers still feel they need to understand content marketing better.1

It’s time to overcome the gap between general theory and practice. We created this guide as a simple way for Australian and New Zealand marketers to build their content marketing strategies from the ground up.

Download our Australian Marketer’s Guide to Content Marketing and uncover:

  • How to lay a solid foundation for your content marketing engine
  • Essential tools for managing and producing content
  • How to use LinkedIn to deliver meaningful content experiences
  • How to prove the value of your content marketing

This guide is designed resource so you can start creating content that drives measureable results for your business.

1Source: Squiz, “The State of ANZ Marketing Technology 2016,” March 14, 2016

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