The most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing—which includes display and social media advertising.
The Sophisticated Marketer's Crash Course in Lead Nurturing reveals the basics of building a complete lead nurturing program that goes beyond email to nurture both known and anonymous prospects.
- How to segment your audience to build powerful lead nurture streams.
- How to nurture both known and anonymous prospects with display and social media advertising.
- Why lead nurturing is a critical part of an effective always-on marketing program.