Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms

Create Ad
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Lead Gen Forms

Collect even more quality leads from your ads on LinkedIn with seamless pre-filled forms

Create Ad

Text Recommendations

Form Name: 256 characters
Landing page URL: 2000 characters
Offer Headline:  60 characters
Offer Detail (optional): 160 characters
Privacy Policy: 2000 characters
Call-to-Action: 20 characters
Confirmation Message: 300 characters

Form Recommendations

Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum
 

Available profile information form fields:
Contact
    First name
    Last name
    Email address
    LinkedIn Profile URL
    Phone number
    City
    State/Province
    Country/Region
    Postal/Zip code
    Work email
    Work phone number

Image showing Lead Gen Forms

Work

    Job title
    Function
    Seniority
Company
    Company name
    Company size
Industry
    Education Degree
    Field of study
    University / School
    Start date
    Graduation date
Demographic
    Gender

Number of custom questions (optional): 3
Number of characters in a custom question: 100

For full technical specifications, please visit our Help Center.

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