There has never been more pressure on B2B marketers to demonstrate the impact on driving pipeline and revenue results. Many marketers think their job ends at getting the lead. But the leaders in demand gen are going "beyond the lead"  by implementing attribution and measurement techniques to prove why quality, not just quantity of leads matters.

In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".

You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating  inbound marketing and advertising, through the LinkedIn + HubSpot integration.