Modern B2B marketers increasingly feel the pressure to leverage complex data to improve their campaign's performance and discuss those key metrics with senior leadership. Yet using data to inform marketing strategy isn't always as easy as 1-2-3. Marketers often encounter challenges with data accuracy, alignment, attribution challenges, and metrics varying across the buyers journey.
Join A Crash Course to Metrics & Analytics on Thursday, 25 August. Our hosts will share advice to take the headache out of marketing measurement.
The discussion is aimed to help:
- Increase confidence using data to prove ROI
- Match which data to use by varying marketing objectives
- Create recommendations to improve performance