Programmatic advertising is exploding. According to ZenithOptimedia, the channel is predicted to grow 34% year-on-year in 2016.
Keren Katz, Programmatic Lead at LinkedIn, will discuss programmatic advertising—the automation of media buying and selling using data and technology that transacts in real-time—and the options available at LinkedIn.
In this session, we’ll cover:
- Why choosing display inventory with a high visibility is crucial in programmatic advertising
- How to access LinkedIn display inventory programmatically
- The various auction types available within LinkedIn’s display inventory