Crash Course in Metrics & Analytics

When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever.

Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.

Don't fret. In our upcoming webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.

Featured Speakers

Megan Golden
Megan Golden
Senior Content Marketing Manager
LinkedIn

Cassandra Clark
Cassandra Clark
Senior Marketing Manager
LinkedIn