It’s not just about measuring your marketing programs, it’s about the conclusions you can draw.
An increasing number of marketers are embracing full-funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete with the purchase process before reaching out to a salesperson – mean that marketers must be delivering relevant messages throughout the path to purchase. And that requires a deeper understanding of full-funnel marketing.
Tune into this webinar to learn:
- Difference between metrics and analytics and how to take advantage of both
- What full-funnel marketing is and how your company can leverage it
- Goals, tactics, and metrics for reaching prospects in the upper funnel vs. the lower funnel
- LinkedIn's unique approach to full-funnel marketing
- How to effectively use the full range of LinkedIn Marketing Solutions in the upper and lower funnel
LMS Demand Generation
Marketing and Growth