Metrics Matter: A B2B Guide to Finding Real Marketing ROI
Data is the driving force behind many of today’s marketing decisions — but should you follow the numbers, or trust your gut, or both? What’s the right balance?
Join us for an on-demand webcast with BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer, where they discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. You’ll hear expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
- Why data is the great clarifier
- Three secrets to demystifying data
- How data should inform content alignment across the buying journey
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