The Currency of Trust: How marketers should bridge the trust divide in financial services, media and marketing
How important a consideration is ‘building trust’ in your brand’s marketing? And what role does content play in this?
Join us for an on-demand webcast ‘The Currency of Trust: How marketers should bridge the trust divide in financial services, media and marketing’ to hear experts from all corners of the debate discuss key issues impacting consumers, media and brands.
Hosted by Jill Schlesinger, Business Analyst, CBS News, our panel of opinion leaders will help the global financial services marketing community triangulate their trust decisions, incorporating:
- Media Trust: Deidre H. Campbell, Global Chair, Financial Services Sector, Edelman on its new research findings.
- Marketing Trust: Jennifer Grazel, Global Director, Vertical Marketing, LinkedIn Marketing Solutions: Financial Services on the considerations for marketing trust.
- Financial Trust: Is there a trust gap between fintech challengers and incumbent brands? Clayton Ruebensaal, VP of Global Marketing for American Express, and Elyssa Gray, VP of Brand for Betterment discuss.
Global Brand Management and Design
Head of Global Marketing
Financial Services Sector