The Last Mile of Thought Leadership:
How to Activate Content Through the Front Line
On-Demand Webcast

How can we better engage and equip our front line to have higher-value, content-driven conversations?

Join us for our 60-minute webinar The Last Mile of Thought Leadership: How to Activate Content Through the Front Line to learn how the right content marketing can fuel your account-based marketing efforts more effectively.

Hosted by Caspian Woods, our panel of experts will discuss and debate the following:

  • What are the content needs of the ‘internal customer’?
  • Which content formats work best in conversations?
  • How can content be more seamlessly deployed for the front line?
  • What lessons can we share to overcome the cultural and compliance issues of effective front line deployment?

Featured Speakers

Caspian Woods
Caspian Woods
Founder and CEO
ClientMap


Jennifer Grazel
Jennifer Grazel
Head of Global Enterprise
Services Marketing
LinkedIn

Robert Ratcliff
Robert Ratcliff
Head of Content
Barclays Corporate Banking


Kirsten Burt
Kirsten Burt
Executive Director, Head of Marketing, UK & Jersey
UBS Wealth Management