The Last Mile of Thought Leadership:
How to Activate Content Through the Front Line
How can we better engage and equip our front line to have higher-value, content-driven conversations?
Join us for our 60-minute webinar The Last Mile of Thought Leadership: How to Activate Content Through the Front Line to learn how the right content marketing can fuel your account-based marketing efforts more effectively.
Hosted by Caspian Woods, our panel of experts will discuss and debate the following:
- What are the content needs of the ‘internal customer’?
- Which content formats work best in conversations?
- How can content be more seamlessly deployed for the front line?
- What lessons can we share to overcome the cultural and compliance issues of effective front line deployment?
Barclays Corporate Banking
UBS Wealth Management