The Last Mile of Thought Leadership:
How to Activate Content Through the Front Line
On-Demand Webcast

How can we better engage and equip our front line to have higher-value, content-driven conversations?

Join us for our 60-minute webinar The Last Mile of Thought Leadership: How to Activate Content Through the Front Line to learn how the right content marketing can fuel your account-based marketing efforts more effectively.

Hosted by Caspian Woods, our panel of experts will discuss and debate the following:

• What are the content needs of the ‘internal customer’?
• Which content formats work best in conversations?
• How can content be more seamlessly deployed for the front line?
• What lessons can we share to overcome the cultural and compliance issues of effective front line deployment?