Live Webinar Wednesday, August 2, 2017 9:00am PT | 12:00pm ET Duration: 1 Hour
How to Take Advantage of the Trends that Make ABM a Successful Strategy for B2B Marketers
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
In this webinar, speakers from DXC Technology, Engagio, and LinkedIn will discuss how ABM has become essential for so many companies and how to leverage the approach to reach prospects at the companies that matter the most to your business. Join Dorothea Gosling, DXC Technology; Jon Miller, CEO-Founder, Engagio; and Sean Callahan, Senior Manager-Content Marketing, LinkedIn for a webinar that will change how you go to market.