Why Account-Based Marketing is Inevitable
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
In this webinar, speakers from DXC Technology, Engagio, and LinkedIn will discuss:
- Why Account-Based Marketing has become essential if you're in B2B marketing and sales
- How you can get started with Account- Based Marketing today (it's easier than you think)
- A step-by-step blueprint for running the best Account-Based Marketing plays
Join me, Sean Callahan, Senior Content Marketing Manager at LinkedIn; Dorothea Gosling, Global Head Pursuit Marketing & Demand Generation at DXC Technology; and Jon Miller, CEO and co-founder of Engagio for a webinar that will change how you go to market.
LinkedIn Sales and Marketing Solutions