The Currency of Trust
How marketers should bridge the trust divide in
reputation, media and marketing
How important a consideration is ‘building trust’ in your brand’s marketing?
Join us for our 60-minute webcast ‘The Currency of Trust: How marketers should bridge the trust divide in reputation, media and marketing’. You'll hear experts from all corners of the debate discuss key issues impacting consumers, media and brands.
Hosted by Jill Schlesinger, Business Analyst, CBS News, our panel of opinion leaders will help the global marketing community triangulate their trust decisions, such as:
- Brand Trust: Do declining levels of trust actually matter to brands?
- Media Trust: Who do customers trust today? Is the medium as important as the message?
- Marketing Trust: What approaches pay the best trust dividends for canny marketers?
Financial Services Sector