How marketers should bridge the trust divide in reputation, media and marketing
Wednesday, October 11, 2017 8:00am PT | 11:00am ET | 4:00pm GMT Duration: 1 hour
How important a consideration is ‘building trust’ in your brand’s marketing?
Join us for our 60-minute webcast ‘The Currency of Trust: How marketers should bridge the trust divide in reputation, media and marketing’ on Wednesday, October 11th, 2017 at 8am PT / 11am ET / 4pm GMT to hear experts from all corners of the debate discuss key issues impacting consumers, media and brands.
Hosted by Jill Schlesinger, Business Analyst, CBS News, our panel of opinion leaders will help the global marketing community triangulate their trust decisions, such as:
• Brand Trust: Do declining levels of trust actually matter to brands? • Media Trust: Who do customers trust today? Is the medium as important as the message? • Marketing Trust: What approaches pay the best trust dividends for canny marketers?
Business Analyst CBS News
Chief Brand Officer JP Morgan Chase
Senior Vice President U.S. B2B Digital Edelman