Secret Sauce: An Inside look at how LinkedIn uses LinkedIn for marketing

This April, our LinkedIn on LinkedIn advertising experts visited from San Francisco and we invited them to share insider tips for effective LinkedIn campaigns live from our Dublin HQ. 

We planned a once-off webcast to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing.

So, what is the Secret Sauce to successful LinkedIn campaigns? We covered:

• How our cross-functional teams work together to launch objective-based LinkedIn marketing campaigns from inception to post-launch
• Exclusive products tips based on the results of real A/B tests
• Tactical tips on campaign naming, bidding and budget management and targeting
• Guidance on some of our latest tools to help you prove ROI on your campaigns