In 2018, 88% of B2B marketers plan to increase their use of video advertising. Join our webinar to learn how brands are embracing video as a core part of their strategy to influence professionals and B2B purchasers.
This is the most comprehensive research ever conducted across the region on the state of B2B video marketing. EMEA is a large and diverse region. The contrasts here are reflected in the myriad of ways marketers are using video to accomplish their marketing objectives at every stage of the funnel. This webinar will include unique data, analysis and trends across the EMEA region.
Hosts Jennifer Bunting, Head of Product Marketing for EMEA, and Christina O'Connor, Content Marketing Manager for EMEA, will discuss:
- Where video sits in the marketing funnel
- The most popular types of video content
- Which metrics are used to gauge success
Jennifer will also cover how you can get started with video ads on LinkedIn and the best practices we learned from over 700 beta customers. Additionally, Christina will share professional advice for using video in your content marketing strategy.