Is this scenario familiar to you? The volume of leads sourced by your marketing team is growing but not converting down-funnel? Savvy Lead Generation Marketers know that qualified leads come from a quality audience, and that's where LinkedIn's rich, first-party data comes in.

In this webcast, we explored LinkedIn's lead generation capabilities.

We walked through how to:

• Create ads that capture their attention
• Retarget website visitors, reach contacts, and build account-based marketing campaigns with Matched Audiences
• Convert seamlessly with pre-filled LinkedIn Lead Gen Forms
• Measure the ROI of your campaigns
• Grow your business by driving quality leads on LinkedIn

Learning Objective: Understand how you can generate and nurture high-quality leads using Lead Gen Forms, Matched Audiences and Conversion Tracking on LinkedIn.

Who should view: Marketers focusing on lead/ demand generation who are frustrated with their down-funnel metrics and want to take their LinkedIn ads to the next level