Brand marketing helps your business grow, but you might wonder how? One of the main benefits of brand marketing is a halo effect of positioning your brand as thought-leaders in the minds & hearts of your audience.

Whilst most B2B marketers know that Demand Generation marketing is essential to generate sales today, few acknowledge that Brand marketing is the primary driver of sales tomorrow.

In this webcast, Ashleigh Adair (Marketing Insights) and Andrew Lowrey (Marketing Solutions – Tech) talked about the importance of investing in Brand alongside Demand Gen activities, empowering you to reap the rewards from your full funnel marketing activities.

Key takeaways:

  • Your brand has many faces, especially on LinkedIn. Focus on being Business to Human to build healthy relationships with customers over time
  • Lead with Brand marketing today, to generate a healthier sales pipeline for tomorrow
  • Align your Sales and Marketing teams to measure what matters to your business

Watch the OnDemand webcast now.