This webinar showcases the latest transformation to a marketer's experience on LinkedIn - Objective-Based Advertising. It is a reimagination of the Campaign Manager tool, that places marketers in an objective-first mindset throughout campaign creation.

Our Product Marketing Manager Alyce Erikson, will take us through the following:

  1. An Introduction to Objective-Based Advertising
  2. Understanding Objectives 
  3. Finding your Target Audience 
  4. Choosing your Ad Format
  5. Budgets and Scheduling
  6. Forecasting your Campaign

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Alyce Erikson
Alyce Erikson
Product Marketing Manager