According to LinkedIn research, 48% of decision-makers say that thought leadership can be impactful in influencing their purchasing decisions. Yet many executives are reticent to embrace this space.
In this webinar, we will provide you with best practices in thought leadership. You'll learn the keys to striking the right presence on the platform and come away with a better overall understanding of how to start impacting your bottom line now through executive communication.
- Beyond the buzz: Why Thought Leadership Matters
- Defining your Thought Leadership persona
- Setting a Strategy
- A Quick Guide to Activating on LinkedIn
- Key Takeaways