Marketing to the CFO

Everyone knows that a marketer’s most important audience is the customer. But, too often today another critical audience is overlooked: your CFO. Just like the customer is always right, Finance always gets the final say - over your budget, your KPIs, and your success.

The influence of finance departments in your business is only expanding during this economic downturn, and marketers need to learn how to better align with them to weather this time of uncertainty and create maximum value.

In this live webinar, we will cover research led by the IPA’s Fran Cassidy and LinkedIn’s B2B Institute exploring the approach of high-achieving CMOs and CFOs. Learn how to positively shift your relationship with finance using shared language and trusted relationships within the business.

We'll cover our value framework for marketers:

  • Using language of value creation and of business
  • Scaling understanding of value creation in financial literacy 
  • Having an evidence based mindset and using value based metrics

See you there!

Register now!

By submitting this form, you agree that we may use the data you provide to contact you with information related to your request/submission and the relevant LinkedIn product. If you are a LinkedIn member, you can control the messages you receive from LinkedIn in your settings. If you are a guest, you can unsubscribe from LinkedIn marketing emails at any time by clicking the unsubscribe link in the email. To learn more, see LinkedIn's Privacy Settings.

Matt Tindale
Matt Tindale
Head of Enterprise,
LinkedIn Marketing Solutions
(APAC)
Fran Cassidy
Fran Cassidy
Institute of Practitioners in
Advertising (IPA) & Principal
of Cassidy Media Partnership