The ABM Roadmap

Account-based marketing (ABM) is gaining traction among B2B
marketers for one simple reason - it works. The challenge? Getting it
to work for you.

In this webinar, we will reveal LinkedIn’s ABM roadmap and share
insights on how you can build a successful ABM strategy using these
five steps:

  1. Achieving marketing and sales alignment
  2. Selecting and segmenting accounts
  3. Engaging the entire buyer committee
  4. Personalising content to your audience and their mindset
  5. Measuring your business impact

At each step of the way, we will address common roadblocks and offer
best practices to overcome these. If you’re keen on joining the ranks
of successful ABM marketers and achieving higher ROI, larger deal
sizes and increased pipeline opportunities, don’t miss this webinar!

Watch now!

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Featured Speakers

Olivia Cain
Olivia Cain
Senior Content Solutions Manager
LinkedIn Marketing Solutions
Roy Tan
Roy Tan
Account Director
LinkedIn Marketing Solutions