LinkedIn VP of Sales, Greg Willis, kicks off B2Believe, the inaugural LinkedIn B2B marketing, with inspiration, customer spotlights, and more.

Greg Willis, Vice President of Global Sales, LinkedIn

Like Apple's '1000 Songs In Your Pocket,' and the legendary "no-one ever got fired for buying IBM," great products have always needed great promises in order to be understood. But for many B2B businesses, understanding the power of a clear promise to the customer is still in its infancy. In her B2Believe keynote, LinkedIn CMCO Melissa Selcher will set out a growth vision for B2B businesses based on a promise-making framework and will share some of her insights on LinkedIn's own promise-making journey.

Melissa Selcher, Chief Marketing and Communications Officer, LinkedIn

How can marketers put promise making into practice? Join LinkedIn Vice President of Marketing, Jim Habig, for a discussion on the power of storytelling, the importance of creativity, and the exciting opportunity ahead for B2B marketers.

Jim Habig, Vice President of Marketing, LinkedIn

LinkedIn is charting a new path for B2B marketers. During this session, we’ll share an inside look at our product vision and how we’re working to build B2B marketers the right tools for the job. Join our head of product, Gyanda Sachdeva to learn more about the LinkedIn solutions that will help marketers to innovate, build relationships with their customers, and deliver results.

Gyanda Sachdeva, Vice President of Product Management, LinkedIn

Join Minjae Ormes, Vice President of Global Brand and Consumer Marketing at LinkedIn, as she chats with ServiceNow's CMO, Michael Park, about this unique moment for B2B marketing, their take on the changing talent and macroeconomic landscapes, and the importance of storytelling in their work.

Minjae Ormes, Vice President of Global Brand and Consumer Marketing, LinkedIn

Michael Park, Chief Marketing Officer, ServiceNow

Where should brands direct their focus during times of economic uncertainty? Don't miss this session with LinkedIn’s Chief Economist, Karin Kimbrough for a discussion on the evolving landscape and how marketing teams can adapt. We’ll share trends on evolving business cycles, global volatility, and the rapidly evolving workplace trends.

Karin Kimbrough, Chief Economist, LinkedIn

The 5 Rules of Brand

Mimi Turner, Head of EMEA & Latin America, The B2B Institute at LinkedIn

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Walk the Line: Balancing Brand and Demand in an Uncertain Market

Max Massengill, Vice President, Activation, Transmission



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How to Build a Breakthrough Content Strategy

Purna Virji, Senior Content Marketing Evangelist, LinkedIn

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Make Measurement Your Growth Engine

Andea Campbell, Director of Measurement Analytics Partners, LinkedIn

Johanna Kimura, Group Product Marketing Manager, LinkedIn

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Equity Every Day: Closing the Knowledge Action Gap

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn

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